“Tale Digital have delivered incredible results in our performance marketing through Paid Search, Performance Max, Shopping, and Display advertising”
Increase your Profits.
We provide outstanding digital performance marketing across a range of ecommerce clients. With market leading experience optimising Shopping feeds, ensuring accurate conversion data, integrating 1st party audiences, optimising Performance Max set ups, and attention to detail to maximise your Paid Search, Paid Social and Amazon Ads campaigns. We are even recognised as a leading global ecommerce agency.
“Since working with Tale Digital we have been impressed by the service we have received, from great communication to carefully measured results. Chris takes a proactive approach to all of our Paid Search and Shopping campaigns. On top of this, we very much appreciate the care and consideration given to explaining different topics or discussion points, helping to grow our own understanding and knowledge of the platforms we use.”
How we Maximise online Marketing Revenue with a global Ecommerce Brand
Shopping feeds are pulled into Channable, then converted into 3 currencies to enable ads to be shown in relevant local currencies - GBP, EUR and USD. Further feed optimisations are applied here, then pushed to Meta, Google Merchant Centre and Microsoft Ads - translating the 2 original feeds into 18 fully optimised feeds.
1st Party Audiences are automatically synced from Klaviyo in Google Ads and Meta Ads, ensuring we have up to date and valuable audiences to maximise Performance Max, Paid Social, Shopping, Paid Search and Discovery campaign performance. Further smart audiences are built in Google Analytics (GA4) and synced to Google Ads, as well as audience building using the Meta Pixel and LinkedIn Tag.
Conversion Tracking. We have advised on, and helped implement, a full restructure of GA4 and Google Tag Manager to enable cross sub-domain tracking, and therefore correctly attribute conversions across sub-domains. This has greatly increased tracking accuracy both in GA4 and across the ad platforms.
Reporting has moved to Looker Studio to allow comprehensive, actionable, and up to date reporting for the client. With one source of truth for the campaigns pulling from GA4. This has been enabled through data warehousing in Funnel.io
Results. Lets just say, they are not bad :) a case study is on it’s way.
“We initially worked with Tale Digital on Google Ads, then transitioned our Amazon Ads to them from another agency. We have been delighted with the improvements we’ve seen, and it has made a noticeable impact on our bottom line”
